From being on the streets addicted to drugs and alcohol to becoming one of the most sought-after hairstylists in Hollywood, Jason Schneidman intertwines his generous spirit with the storied culture of Southern California.

Nestled just blocks from the ocean in the historic neighborhood of Venice Beach, CA, the Shop is home to a roster of LA’s most talented barbers and stylists. More than a cut, the Shop offers a curated collection of coffee, clothing, and custom accessories for its clients.

A haircut can change a person's appearance, instill confidence, and allow someone to reach for opportunities when they thought life had passed them by. This is about second chances for anyone willing to do the work.